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Methodology

How we score an account.

Veriscore asks brands to weigh our verdict alongside a creator's own numbers, so we think it's only fair to show our work. This page explains exactly what we measure, how it rolls up into a single score, and what the analysis can and cannot tell you.

The score

One number, four tiers

Every analysis produces a single risk score from 0 to 100, where lower is better. The score is a weighted composite of individual signals, each calibrated against patterns observed across genuine and fraudulent accounts. It maps to four plain-language tiers:

0–25
LegitAuthentic audience and engagement. Proceed with confidence.
26–50
MonitorSome concerns. Verify manually before a larger spend.
51–75
SketchyLikely inflated or inauthentic. Independent verification required.
76–100
RunPredominantly inauthentic. We recommend against partnering.
The framework

The IREM model

The IREM framework — our Influencer Risk Evaluation Model — organizes the assessment into five dimensions, so a single number is always accompanied by a structured view of where risk does or does not concentrate.

01
Authenticity Integrity
Account and follower realness — verifying the profile and its audience are genuine.
02
Engagement Stability
Consistent, healthy engagement patterns across content over time.
03
Audience Quality
Audience composition and demographics — who the followers actually are.
04
Behavioral Consistency
Human vs. automated activity detection across posting patterns.
05
Reputational Risk Signals
Brand-safety and content-risk indicators that could harm partnership value.
The signals

What we weigh, by platform

Each platform has its own analyzer with platform-specific signal categories, weighted to reflect how strongly each one predicts inauthentic audiences on that platform. The headline weights are below; within each category we evaluate dozens of individual signals.

Instagram
  • Follower quality25%
  • Engagement rate20%
  • Comment quality15%
  • Growth patterns15%
  • Geographic analysis10%
  • Content quality10%
  • Account maturity5%
Twitter / X
  • Bot indicators20%
  • Engagement authenticity15%
  • Posting behavior12%
  • Crypto-shill signals10%
  • Automation detection10%
  • Follower quality8%
  • Web3 reputation8%
  • Content authenticity7%
  • Cross-platform6%
  • Profile completeness4%
YouTube
  • View-to-subscriber analysis30%
  • Subscriber quality25%
  • Geographic analysis15%
  • Engagement quality15%
  • Growth patterns10%
  • Cross-platform5%
TikTok
  • Follower quality25%
  • Engagement rate20%
  • Comment quality15%
  • View authenticity15%
  • Growth patterns10%
  • Content quality10%
  • Account maturity5%

Weights are tuned over time as we calibrate against accounts with known outcomes, so the exact figures may shift. The structure — and the principle that no single signal decides a verdict — does not.

Confidence

How sure we are

Alongside the score, every report carries a confidence level. Confidence reflects how strongly the signals agree with one another: high confidence means multiple independent indicators point to the same conclusion; lower confidence means the data is thinner or the signals are mixed, and the verdict should be weighed accordingly.

The fine print

Limitations & disclaimer

This analysis is generated from publicly accessible data at a single point in time. It is an analytical aid — signals and estimates, not accusations or a professional fraud investigation or legal determination — and should be used as one input alongside your own due diligence.

Some metrics are estimated where platforms restrict access to underlying data. For example, follower-sample quality or comment text may be unavailable for certain accounts, in which case Veriscore infers quality from engagement ratios and notes the estimation. Estimated figures are inherently less precise than directly measured ones.

Audience and engagement metrics change over time. For high-value partnerships, refresh the analysis close to the decision date and request the creator's first-party platform analytics to corroborate these findings. If you believe a result is inaccurate, you can re-run it with fresh data or request a correction at romil@regnor.systems.

See the framework in action across every tier in our sample reports.

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